As I’m sure you’ve seen…my name is Erica Lin. I am a recent graduate of the University of Michigan, with a B.A. in Communication Studies. Since graduating this past year and a half, I have continued to further my education and experience by working in the field.
Simply put, I love all and any media - from books to television to the Internet, I consume it all. Consequently, I consider myself “hip” to contemporary popular culture.
I am well-rounded in the entertainment and news industries. Writing comes first and easiest to me, but I am capable in other areas like advertising and design. I focus on promotions, primarily through social media initiatives.
Ultimately, I envision myself in a career in marketing/promotions involving digital media and/or social media. Whether it be a brand itself or a marketing firm, I know that I want to be involved.
This site is an aggregation of my work, including my resume, Photoshop creations, writing, etc. You will see the work of which I am most proud. If you would like additional samples, please e-mail me at ericaforserious@gmail.com.
Please Note: The 
symbol throughout the site signifies a hyperlink for easy access to downloading documents.
University of Michigan – Ann Arbor, MI: May 2009
College of Literature, Science, & the Arts
Major: Communication Studies
Overall GPA: 3.507/4.000 (non-weighted)
Achievments: University Honors
Course Highlights:
- Comm 111: Managing the Information Environment
- 211: Evaluating & Communicating Information
- 351: Media Business
- 462: Designing Persuasive Communication
- 478: Visual Communication
- 488: Computer Mediated Communication; New Media & Cyberculture
Rochester Adams High School – Rochester Hills, MI: June 2005
Focus on English and Journalism
Overall GPA: 3.919/4.000 (non-weighted)
Class Rank: 25/326
Course Highlights:
- ATLAS Program
- Composition 11A/12AP
- Journalism I/ II: Yearbook
North American Bancard - Troy, MI: Feb 2010 - Present
- Online Marketing Intern (paid position)
- Leveraged web content and social media to organically increase SEO efforts and rankings
Starz Media/Anchor Bay Entertainment - Troy, MI: Sept 2009 - Jan 2010
- Marketing Intern (paid position)
- Assigned to primarily Overture Films titles, working with and for both Troy and Beverly Hills locations.
- Titles - The Men Who Stare At Goats, Law Abiding Citizen, Pandorum, Paper Heart, etc.
- Maintained Facebook and Twitter pages, including adding friends and followers, updating statuses, and managing social media initiatives
- Brainstormed marketing plans to increase awareness and sales for titles
- Conducted market research of competitor titles for upcoming release
- Created information pages on upcoming releases
- Coordinated creation of DVD mockups, from artwork direction to reviewing proofs
- Assisted in creation and editing of PowerPoint presentations for customer retailers
- Organized POS sales data on Excel for ABE Fitness titles
S3 Entertainment Group – Ferndale, MI: Nov 2008 – March 2009
- Office Intern
- Assisted Jeff Spilman, Managing Partner, and Robert Johnson, Operations Coordinator
- Managed flow of office correspondence and information
- Edited and reviewed business legal documents
- Coordinated company events, including the FIT Film Industry Training program
- FIT: collaborated with Oakland Community College to register prospective students, answered questions about program and information sessions
- Mardi Gras: contact person for party inquiries, proofed invites, managed RSVP list
Post-Newsweek/Local 4 WDIV – Detroit, MI: Sept 2008 – Dec 2008
- Desk Intern
- Promotions Intern
- Researched stories by calling contacts, looking online, and sending out reporters
- Organized and updated stories on iNEWS
- Managed communication between callers, assignment editors, and reporters
- Produced web content for Angela’s Eye
- Compiled data for Just Weather
- Edited photographs for main website and television broadcast
Detour Magazine – Royal Oak, MI: May 2008 - Sept 2008
- Promotions Intern
- Represented the online publication in both online and on-site ventures
- Assisted in coordination of Detour Rock City, a festival featuring 50+ bands, by managing the guest list, talent riders, and promotional merch table
UROP (Undergraduate Research) – Ann Arbor, MI: Fall 2005
- Undergraduate Research/Film Editor
- Created a documentary advocating the website SmartGirls.org for the University of Michigan Women’s Studies Department
- Produced the film from start to finish, including filming, writing, editing
ATLAS Program – Rochester Hills, MI: Aug 2001 – June 2005
- Participated in an elite honors program that provided an international awareness to studies
- Required 10 hours of community service a year
- Created documentaries on the punk subculture and animal rights for National History Day (at the district, state, and national level)
A fully functional website created in a group project for Comm 439: The Blogosphere - The Future of Multimedia Journalism? (Winter 2009).
(To see the website, please click on the above image.)
A direct link to my news story:
Down and Out: LBTQ Homeless Youth in the Economy
